Gold Souk, Deira
Rolex Datejust 31 (Purple), reference 278274VI

Rolex

Datejust 31 (Purple)

Ref. 278274VI

$13,200 · AED 48,500

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Case31mm Two-Tone (steel and white gold)
DialPurple/violet
BraceletOyster
Year2026
ConditionUnworn

The Datejust has been the reference point for the classic wristwatch since 1945, when it became the first to change its date automatically at midnight. Seventy years on it remains the one watch that fits every room.

Rolex's Datejust 31 (Purple), reference 278274VI, in 31mm Two-Tone (steel and white gold). Unworn with production year 2026, shown in the exact reference and dial configuration on offer.

The collection

Datejust

The first self winding chronometer wristwatch to show the date in a window on the dial

Rolex launched the Datejust in 1945, the company's fortieth year, as the first self winding chronometer wristwatch to indicate the date in a window on the dial. The Jubilee bracelet was made for that watch and named for the anniversary, and it carries the same name today. The Cyclops lens over the date and the fluted bezel are the other two tells, though smooth and gem set bezels and the Oyster bracelet sit alongside them. The line now runs from the Lady-Datejust at 28 mm through 31, 36 and 41 mm, in steel, in gold and in the two combined, across a wide spread of dials.

Sizes in the family

Current line 28, 31, 36 and 41 mm, earlier references vary

Who it suits

For the buyer who wants one Rolex that handles a suit and a weekend, and who chooses on dial and bracelet rather than on size.

See every Datejust we have

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