Gold Souk, Deira
Rolex Datejust 31 (Blue Roman), reference 278274

Rolex

Datejust 31 (Blue Roman)

Ref. 278274

$12,800 · AED 47,000

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Case31mm Oystersteel and 18ct white gold, fluted white gold bezel
DialBlue, Roman numerals
MovementCalibre 2236
BraceletJubilee, Oystersteel
Water100m
ConditionUnworn
Year2026

White Rolesor puts an 18ct white gold fluted bezel on an Oystersteel case, and on the 31mm Datejust it gives the brightness of gold without the colour. The 278274 runs on calibre 2236, the movement Rolex builds for its smaller Datejusts, with a silicon Syloxi hairspring.

This Rolex Datejust 31 wears a 31mm Oystersteel and white gold case and a blue dial with Roman numerals. Calibre 2236 inside, on an Oystersteel Jubilee bracelet.

Fun fact: The Jubilee bracelet was created for the Datejust's launch in 1945, the year Rolex marked its fortieth anniversary, and its five-piece links are still made to that design.

The collection

Datejust

The first self winding chronometer wristwatch to show the date in a window on the dial

Rolex launched the Datejust in 1945, the company's fortieth year, as the first self winding chronometer wristwatch to indicate the date in a window on the dial. The Jubilee bracelet was made for that watch and named for the anniversary, and it carries the same name today. The Cyclops lens over the date and the fluted bezel are the other two tells, though smooth and gem set bezels and the Oyster bracelet sit alongside them. The line now runs from the Lady-Datejust at 28 mm through 31, 36 and 41 mm, in steel, in gold and in the two combined, across a wide spread of dials.

Sizes in the family

Current line 28, 31, 36 and 41 mm, earlier references vary

Who it suits

For the buyer who wants one Rolex that handles a suit and a weekend, and who chooses on dial and bracelet rather than on size.

See every Datejust we have

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