Gold Souk, Deira

Rolex

Rolex Day-Date

The gold and platinum Rolex that spells the day of the week out in full

36 to 40 mm
Rolex Day-Date 40 (Ice Blue Baguette), reference 228396TBR, at Yousef Watch
Featured piece

Day-Date 40 (Ice Blue Baguette)

Ref. 228396TBR

Rolex Day-Date 40 (Arabic Ice Blue) at Yousef WatchRolex Day-Date 40 (Ice Blue) at Yousef WatchRolex Day-Date 40 (Olive) at Yousef Watch
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The Day-Date arrived in 1956 as the first wristwatch to show the day of the week spelled out in full, in an arched window at 12, with the date at 3. Rolex builds it in 18 ct gold or platinum rather than steel, and it introduced the bracelet of three rounded links that took the President name from 1957 onward. The fluted bezel is the usual choice, with smooth and gem set versions alongside it. It runs in 36 mm and 40 mm today, and the day disc is offered in a choice of languages.

How you know it

  • day spelled out at 12
  • fluted bezel on many references
  • President bracelet, three rounded links
  • gold or platinum case

Sizes in the family

36 mm and 40 mm current, with a 41 mm generation between 2008 and 2015

Who it suits

Suits a buyer who wants their Rolex in precious metal and formal by default rather than a steel sports watch.

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Day-Date in stock

10

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