Gold Souk, Deira
Rolex Datejust 31 (Pink Diamond), reference 278274G

Rolex

Datejust 31 (Pink Diamond)

Ref. 278274G

$17,400 · AED 63,900

Message on WhatsApp
Case31mm Oystersteel and 18ct white gold, fluted white gold bezel
DialPink, diamond hour markers
MovementCalibre 2236
BraceletJubilee, Oystersteel
Water100m
ConditionUnworn
Year2026

The Datejust 31 is the size Rolex makes for wrists that find the 36 too broad, and the 278274 dresses it in white Rolesor: Oystersteel with an 18ct white gold fluted bezel. This one has a pink dial set with diamond hour markers.

This Rolex Datejust 31 wears a 31mm Oystersteel and white gold case and a pink dial set with diamond hour markers. Calibre 2236 inside, on an Oystersteel Jubilee bracelet.

Fun fact: Every Rolex is certified a Superlative Chronometer after casing, to within minus two and plus two seconds a day, roughly twice as strict as the official chronometer standard.

The collection

Datejust

The first self winding chronometer wristwatch to show the date in a window on the dial

Rolex launched the Datejust in 1945, the company's fortieth year, as the first self winding chronometer wristwatch to indicate the date in a window on the dial. The Jubilee bracelet was made for that watch and named for the anniversary, and it carries the same name today. The Cyclops lens over the date and the fluted bezel are the other two tells, though smooth and gem set bezels and the Oyster bracelet sit alongside them. The line now runs from the Lady-Datejust at 28 mm through 31, 36 and 41 mm, in steel, in gold and in the two combined, across a wide spread of dials.

Sizes in the family

Current line 28, 31, 36 and 41 mm, earlier references vary

Who it suits

For the buyer who wants one Rolex that handles a suit and a weekend, and who chooses on dial and bracelet rather than on size.

See every Datejust we have

You may also like

Rolex Datejust 31 (Olive Green Diamond), reference 278243G, at Yousef Watch RolexDatejust 31 (Olive Green Diamond)Ref. 278243G · $18,400 · AED 67,600 Rolex Datejust 31 (Silver VI Diamond), reference 278273, at Yousef Watch RolexDatejust 31 (Silver VI Diamond)Ref. 278273 · $19,000 · AED 69,800 Rolex Datejust 31 (Green Jubilee), reference 278273VI, at Yousef Watch RolexDatejust 31 (Green Jubilee)Ref. 278273VI · On request Rolex Datejust 31 (Purple VI Jubilee), reference 278271, at Yousef Watch RolexDatejust 31 (Purple VI Jubilee)Ref. 278271 · $20,300 · AED 74,600